Prince: Announcement

BTBB: Customer.com

Language: English

Title: Customer.com

Authors: Patricia B. Seybold

Pages: 395

ISBN: 0-609-60772-3

Years: 2001

Nature of the books: Customer Management, Marketing, Management

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How do I come across the book?

When Popular book store in great sale – I got it for RM 14.90!

How do I find this book?

Under this competitive milieu, organization needs to understand the important of customer to business. Understanding customer is not sufficient, where a firm needs to find way to recruit, retain, and retain….customer will keep you organization profitability stable and growing over time if recruitment and retention is done perfectly over time.

This book tells you the customer revolution and how company should react to always win consumers preferences. The book’s content….

Principle ONE: Customers are in control – they are reshaping business and transforming industries

Principle TWO: Customer Relationships Count – The Value of your company is based upon the value of your present and future customer relationships – your customer franchise

Principle THREE: Customer experience matters – the feelings customers have when they interact with your brand determine their loyalty

1^st Step: Create compelling Brand personality

2^nd Step: Deliver a seamless customer experience across channels and touch point

3^rd Step: Care about customer and their outcomes

4^th Step: Measures what matters to customers

5^th Step: Hone Operational Excellence

6^th Step: Value customers’ time

7^th Step: Place customers’ DNA at the core

8^th Step: Design to Morph

How has it helped me in my life, work or any others…?

It helps me a lot in my work, especially until now, I am still upholding the principles of customer dot come… you guess…

BTBB: Beyond Productivity: How Leading Companies achieve superior performance by leveraging their human capital!

Language: English

Title: Beyond Productivity: How leading company achieve superior performance by leveraging their human capital

Authors: Gregory. D. Dess, & Joseph. C. Picken

Pages: 243

ISBN: 0-8144-0435-9

Years: 1999

Nature of the books: Organization, Management

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How do I come across the book?

I bought it from ‘Popular Book Store’ when it was under heavy discount, I bought it for RM17.90. I thought it was a pretty good deal!

How do I find this book?

Although it was a bit academic in the way it put forward but it is quite an interesting to read.

It talked about the changing rule of games and how organization should transform to catch up with the market changes. It tells how to leverage on human capital, through rewards, motivation and organization culture. It has quite a few case study, one of the most well known,’ Enron’.

“Attracting, recruiting, and hiring the best and the brightest is a critical first step in the process. In a May 1997 symposium for CEOs, Bill Gates said, “The thing that is holding Microsoft back…is simply how [Hard] we find it to go out and recruit the kind of people we want to grow our research team.” – Page 33

“All we can do is bet on the people we pick. So my whole job is picking the right people.” – Jack Welch, CEO, General Electric, Fortune (October 27, 1997). – page 35.

How has it helped me in my life, work or any others…?

Like the book said!

BTBB: TIBs Tom Peter

Language: English

Title: This I believe (TIBs) by Tom Peter

Authors: Tom Peter

Pages: 60

ISBN: Not Available

Years: 2004

Nature of the books: Motivation, Self-Development, Organization

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How do I come across the book?

I am not sure but I am sure I download it from, but the file link back to this URL…

http://changethis.com/subscribe

How do I find this book?

Interesting, and practical, but not focus, it speaks of author’s thought from any aspect of his life at anytime; so when you read, you need to make sure you are align with author at that particular state of mind. There are a total of 60 thoughts shared in the book.

How has it helped me in my life, work or any others…?

So far, nothing….

BTBB: Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Language: English

Title: Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Authors: W.Chan. Kim, Renee Mauborgne

Pages: 240

ISBN: 1-59139-619-0

Years: 2005

Nature of the books: Organization, Strategy

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How do I come across the book?

I have heard people talking about Blue Ocean Strategy and I wander why; so I begin my searching online and finally found it. People have been talking about Blue Ocean Strategy lately, and was speaking of how much it helps an organization.

How do I find this book?

It tells how an organization can stand out from this competitive milieu; that’s what they called the blue ocean strategy; the traditional one is called ‘red ocean strategy’. Anyone, it gives a perspective why an organization should stand out from the competitors and how an organization can differentiate from the rest and make it difficult to imitate. Some snap views for your references…

How has it helped me in my life, work or any others…?

A great deal! It tells how to achieve differentiation, differentiation is not simply a definition by its word but it has to go a long way to achieve it…organization needs to be differentiated in order to be competitive. However, you need to bear in mind when reading this book, it is that not every organization is successful in adopting blue ocean strategy, simply, in realistic, many other factors are not controllable. They are also organization who try hard to differentiate but at the end failed so due to over spending in Research to find or fine tune innovation and creativity; and some of them, found differentiation but not relevant to the market…

BTBB: Strategy Safari:A guided tour through the wilds of strategic management

Language: English

Title: Strategy Safari: A guided tour through the wilds of strategic management

Authors: Henry Mintzberg, Bruce Ahlstrand, Joeph Lampel

Pages: 406

ISBN: 0-684-84740-4

Years: 1998

Nature of the books: Management, Organization, Strategy

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How do I come across the book?

I came across this book when I was downloading some text book for my PhD study. It came in a collection zip files; comprises of 1500 e-books. And I manage to pick up this book, probably due to the interesting name of the book, and also my involvement in strategic thinking.

How do I find this book?

This book gave a good overview of the evaluation of strategy from different school. This tells you how the different school of thought affect strategy planning, and at the end of this book you will learn what‘s the best from all school of thoughts.

How has it helped me in my life, work or any others…?

Nothing serious about, but it did allow me to have a full understanding of strategy.

BTBB: 7 Habits of Highly Effective People

Language: English

Title: The 7 Habits of Highly Effective People

Authors: Stephen R. Covey

Pages: 370

ISBN: 0-7432-6951-9

Years: 2004

Nature of the books: Motivation, Self-Development

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How do I come across the book?

Well, this is another being forced to read by my ex superior who are very theoretical based. But, I do find this book is a good book, and I am kind of like it very much because it talks about human behavior, and reading it, helps to change your mindset, and the way you think and look at thing; at the end of the days, the change of paradigm helps you to become a more effective person.

How do I find this book?

This book is good as I mention earlier; basically it split into 3 mains chapter, and relates about 7 important habits.

Chapter ONE: Private Victory (about yourself, changing the mindset!)

Habit ONE: Be Proactive

Habit TWO: Begin with the end in mind

Habit THREE: Put first things first

Chapter TWO: Public Victory (about you look at thing around you)

Habit FOUR: Think Win-Win

Habit FIVE: Seek first to understand, then to be understood

Habit SIX: Synergize

Chapter THREE: Renewal (about you influencing people to change…)

Habit SEVEN: Sharpen the saw

How has it helped me in my life, work or any others…?

It helps me to understand how thing work in company and my life; it helps me to understand people around me and knowing why they do something, or anything, and how we can seek to understand; overall, it helps me to think more positively!