BTBB: Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Language: English

Title: Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Authors: W.Chan. Kim, Renee Mauborgne

Pages: 240

ISBN: 1-59139-619-0

Years: 2005

Nature of the books: Organization, Strategy

_______________________________________

How do I come across the book?

I have heard people talking about Blue Ocean Strategy and I wander why; so I begin my searching online and finally found it. People have been talking about Blue Ocean Strategy lately, and was speaking of how much it helps an organization.

How do I find this book?

It tells how an organization can stand out from this competitive milieu; that’s what they called the blue ocean strategy; the traditional one is called ‘red ocean strategy’. Anyone, it gives a perspective why an organization should stand out from the competitors and how an organization can differentiate from the rest and make it difficult to imitate. Some snap views for your references…

How has it helped me in my life, work or any others…?

A great deal! It tells how to achieve differentiation, differentiation is not simply a definition by its word but it has to go a long way to achieve it…organization needs to be differentiated in order to be competitive. However, you need to bear in mind when reading this book, it is that not every organization is successful in adopting blue ocean strategy, simply, in realistic, many other factors are not controllable. They are also organization who try hard to differentiate but at the end failed so due to over spending in Research to find or fine tune innovation and creativity; and some of them, found differentiation but not relevant to the market…